When the new 3G model of the iPad was delivered to its first buyers, the milestone was reached on Friday.

On Monday Apple said that the 9.7-inch touchscreen iPad — a new category of device that combines the mobility of a smartphone with the speed of a laptop — reached the million sales mark in only 28 days.

CEO Steve Jobs said: “One million iPads in 28 days — that’s less than half of the 74 days it took to achieve this milestone with iPhone.”

“Demand continues to exceed supply and we’re working hard to get this magical product into the hands of even more customers,” he added.

Apple began the second stage of a two-part roll-out of the iPad on Friday when it started selling the pricier, high-speed wireless model in the U.S., following the launch of the short-range Wi-Fi tablet on 3 April.

The company, which has already delayed the international iPad launch by a month, said it continues to have difficulty meeting demand.
Supply is indeed tight—many Apple Stores were out of stock of 3G-enabled iPads by Saturday afternoon, though Best Buy locations outside major population centers still had some stock left. Shortly after launch, tight supply and greater than expected demand caused Apple to push the international launch of the iPad back about one month to late May.

Apple also noted that, in the last month, iPad users have downloaded more than 12 million apps from the App Store and over 1.5 million e-books from the iBookstore. There are now over 5,000 apps designed specifically for the iPad among the over 200,000 currently on offer in the App Store.

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Charlotte, North Carolina – Feb 05, 2010 – 1. How’s the keyboard? I got a little hands-on time with the iPad after the event, and was pleasantly surprised. It looks a lot like the iPhone keyboard, but its far larger scale makes typing much comfier, and much closer to typing on a physical notebook keyboard. I’m not rendering any final verdicts until I’ve spent more time with it in a variety of orientations-standing up, sitting down, using it in my lap, and using it on a table. But I came away feeling more optimistic about it, and I’m surprised that Jobs and company didn’t do more to tout it during the presentation.

2. Is 250MB really plenty? Steve Jobs said that the lower-priced AT&T 3G plan-fifteen bucks for 250MB of data-will be enough for most users. Depends on how the iPad ends up getting used, I guess, but that seems low. (I use around ten times that with the EVDO account I have with Verizon.) Watching the meter as you use the iPad doesn’t sound like a whole lot of fun.

3. Is the $30 plan really unlimited? As in…no limit? (With Verizon EVDO, I’m capped at 5GB a month, which is more than I need.)

4. What will all that extra traffic do to AT&T’s network? Granted, there will probably be fewer iPads out there than iPhones, at least at first.

5. Will people not buy the iPad because it’s on AT&T? Especially since so many people assumed it would be on Verizon for so long? Is it going to depress sales?

6. Will you be able to use it on T-Mobile? Latest word is that it uses a new sort of SIM card. Maybe T-Mobile should offer it, undercutting AT&T’s prices?

7. When will there be a non-AT&T 3G iPad? For now, the mythical Apple-Verizon relationship remains just that: mythical. I’m guessing the next milestone at which a Verizon deal for the iPad and/or iPhone might be announced is at WWDC, when Apple will talk about its next-generation phone.

8. Is the fact that everything runs in full-screen mode a problem? For a couple of decades now, we’ve been used to the idea that real computers run applications. But I dunno: I usually run programs maximized, and one of the few things I dislike about OS X is that it’s hard to make a program occupy all my screen real estate. I think the full-screen thing on the iPad is not a crippling problem at all.

9. Is the lack of multi-tasking for third-party apps an issue? Yes, it is. Especially for any music app that isn’t from Apple.

10. How about the fact it doesn’t have a camera? A device this large could never be a satisfying substitute for a digital camera, but it’s a little surprising it didn’t come with a Webcam and video-enabled iChat.

11. Why iWork? For the most part, iPad seems to be aimed at consumers. But Apple put a lot of work into building versions of its Keynote presentation app, Pages word processor, and Numbers spreadsheet. They really take advantage of the iPad’s interface; they might be the most impressive thing Apple has shown. But I would have expected the company to roll out the far more consumery iLife in iPad form if it wasn’t for widespread rumors of iWork being part of the product’s announcement.

12. What’s the thinking behind the pricing? It’s unusual for Apple, since the base price of the cheapest iPad is hundreds of dollars less than many predictions had it. Apple usually builds fancy machines and prices them accordingly, but in this case it defeatured the iPad somewhat to hit a price point. The $499 starting price puts the iPad in the same price zone a decent netbook; maybe that’s what Apple was going for.

13. How good will the third-party apps be? Ones that are pretty much just an iPhone app at higher resolution may not be all that exciting. Ones that really take advantage of the new form factor will be.

14. How deep will the content be? Apple didn’t have much to say about who it’s signed up to provide e-books and other reading material. I get the sense it’s similar to its early rollout of iTunes video-it’s launching with what it has, and will try to ramp up quickly thereafter.

15. Will Web sites redesign themselves to be iPad-friendly? Many certainly have to work well on the iPhone. And one of the neatest demos of the iPad involved a NYTimes.com that was designed to be highly readable on the iPad. Will other content sites follow suit?

16. What happens to e-readers? The Kindle and Nook and their many competitors aren’t going anywhere immediately. They’re much cheaper than the iPad, they’ll probably have a textual content advantage for quite some time, and their battery life is vastly better. I’m guessing, however, that in a half-decade or so we’ll look back at the iPad announcement as the beginning of the end of the idea of monochrome e-readers.

17. Will Apple let other booksellers build apps for the iPad? Wouldn’t Amazon want to make Kindle for the iPad if it could? Can it continue to sell books outside of Apple’s e-commerce world? I know that Barnes & Noble wants to be on the iPad if it can, since its strategy is to sell books everywhere that people read them.

18. Is the battery life going to put a crimp in reading? Not for magazines and papers — 10 hours is enough. But will people be less likely to sit down to, say, a novel if they know they’ll need to recharge multiple times before they get to the final syllable?

19. How long until we’re drowning in iPad clones? They’re going to be hard to do well, since so much of the device’s appeal is wrapped up in its proprietary software and services. But it being hard to do something well has never stopped the PC industry from trying. (The JooJoo-nee CrunchPad-gets a pass here, since it looks like it’s thoughtfully done, and it predates the iPad announcement.)

20. What does iPad mean for netbooks? The cheapest one costs about the same as a well-equipped netbook. The screen is more beautiful. Judging from the zippy interface I tried, the performance may be better. In a way, the device is closer to being Apple’s answer to netbooks than I anticipated, but I’m not sure what that means.

21. What does iPad mean for Microsoft’s “Slate PC?” Sure, there are theoretical advantages to buying a Slate PC running full-blown multitaskin’ Windows vs. the more limited iPad. But I already wrote that Microsoft’s seeming disinterest in reimagining Windows’ interface for touch devices was an issue. And that’s more glaringly obvious than ever now. It’s not as bad as the contrast between the first iPhone and Windows Mobile phones, but it’s a major issue for Microsoft if the company thinks that slates are going to matter.

22. What does iPad mean for Google’s Chrome OS? Both are designed to do browsing well. But the whole point of a Chrome OS netbook is going to be that it doesn’t run local apps, and the single most appealing thing about the iPad is going to be that it does run local apps. Vast quantities of them. Plus all the Web stuff that Chrome OS wil do.

23. What does iPad mean for Macs? It’s not Apple’s most powerful computer. But it’s clearly a better realization of what Apple thinks a personal computing device should be in 2010 and beyond than any Mac. What are the chances that the next iMac-or at least the next iMac after that-might resemble an iPad, or even be an iPad? Now that Apple’s proved it can release a computing device containing an Apple-designed CPU-the iPad’s A4-how long until it starts designing its own processors for Macs?

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New York, Jan 27, 2010 – The iPad is Apple’s biggest bet on a new product since the iPhone three years ago, and seeks to tap an unproven market for tablets. Analysts, while impressed by the iPad’s seamless functionality, also pointed out that consumers already have smartphones and laptops for their mobile computing needs.

Jobs described the iPad as a “third category” of devices, a do-everything media gadget that can surf the Web, and play movies and video games. He also left little doubt that Apple was going after the e-book market that Amazon had popularized.

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“If there’s going to be a third category of device, it’s going to have to be better at these kinds of tasks than a laptop or a smartphone; otherwise it has no reason for being,” said Jobs, who still appeared thin following his liver transplant last year.

“Now Amazon’s done a great job of pioneering this functionality with their Kindle. And we’re going to stand on their shoulders and go a bit further,” he said.

Famous for his skills as a pitchman, Jobs, dressed in his trademark blue jeans and black turtleneck, created plenty of drama as he waited until late in the event to discuss the cost of the iPad, which analysts had expected to be up to $1,000.

Apple elected to price it for as little as $499 for 16 gigabytes of storage, starting in late March. An extra $130 is needed to equip the iPad with third-generation (3G) wireless capability. Higher-capacity models will sell for $599 and $699.

“Pricing is very aggressive, so it’s pretty positive from a mass adoption perspective,” said Brian Marshall, an analyst with Broadpoint Amtech.

Research group IDC said it expects Apple to ship 4 million iPad units in 2010, with about 2 million in the United States.

Shares of Apple rose to as high as $210.58 after the pricing news, up 5.5 percent from their session low. The stock closed up 0.94 percent at $207.88 on Nasdaq, within reach of its all-time high of $215.59 logged on Jan 5.

The half-inch thick, 1.5-pound iPad features Apple’s own processor and 10 hours of battery life. It runs a version of the iPhone’s operating system and can use virtually all of the 140,000 apps currently available for the smartphone.

“What once occupied half your living room can now be dropped in a bag,” said Outsell Inc analyst Ned May. “It’s pulling together a variety of needs (in) a universal entertainment device.”

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Apple announced a data plan deal with AT&T Inc, which appeared to have beaten out Verizon Wireless. AT&T will offer two monthly data plans for the iPad, a limited one for $14.99 and an unlimited one for $29.99.

IPHONE-LIKE ANTICIPATION

Other technology companies, including Microsoft Corp and Toshiba Corp, have launched tablets that failed to take off in recent years.

But analysts said they were impressed with the technology that Apple showed off. The iPad has a near life-size touch keyboard, and comes with all the expected features, including a calendar, an address book and maps.

“One thing Apple has proven is that they can consumerise new concepts, new technologies,” said Tim Bajarin, president of Creative Strategies, a consulting firm. “That will probably be their claim to fame again with this.”

However, some also mentioned potential cannibalization of other Apple products.

“If it’s doing all these things and does it better than a notebook then they’d have to tell me why I’d want a MacBook,” said NPD analyst Steve Baker.

Some industry watchers said the iPad, with its multimedia bells and whistles, will be a tough competitor for Amazon’s Kindle. The iBooks store will let users buy from publishers including Pearson Plc’s Penguin, News Corp’s HarperCollins, and Hachette Book Group.

But other analysts noted that the Kindle costs less — $259 for the cheapest version — and was more tailored for long-form reading, at least for now.

“This is not an e-reader — this is a device that can be used to read books,” Cowen & Co analyst James Friedland said of the iPad. “This doesn’t change the game — at the same time, Apple is a formidable competitor and our view is that over time, Apple and Amazon will emerge as the two largest players” in e-books.

Shares of Amazon took a brief hit but recovered to end 2.7 percent higher at $122.75 on Nasdaq.

In an online poll on reuters.com before Wednesday’s media event, 37 percent of more than 1,000 respondents said they would pay $500-$699 for the tablet. Nearly 30 percent weren’t interested, while 20 percent said they would pay $700-$899.
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